Wednesday, September 13, 2006

Fly low cost to Florence

The Florence Tourism Agency APT and Ryanair together to promote tourism in Florence. The agreement is for the launch of six new Ryanair destinations from Pisa/Florence airport (the airline sells Pisa as the airport but Florence as the destination) as from 14 September next. In the coming weeks, Apt will host a press tour of journalists from Britain, Germany and Italy who have been invited to visit our city and get to know it better.

The new destinations planned from Tuscany are OSLO, DONCASTER (UK), VALENCIA, TRAPANI, FRIEDRICHSHAFEN, KARLSRUHE-BADEN, in addition to the eleven already operational (Alghero, Hamburg, Bournemouth, Brussels, Dublin, Eindhoven, Frankfurt, Barcelona, Glasgow, Liverpool and London Stansted).
Ryanair website

Ryanair, Europe's N° 1 low-cost airline, is strengthening its position in Tuscany as the preferred destination for the new links with important European cities. This route expansion is excellent news for the tourism of the whole region because it will contribute an additional 410,000 passengers per year to the area's tourism.

Pisa airport, which is also one of Ryanair's three operational bases in Italy, has a total of 17 routes flown by the airline which is no less than 20% of the total of the 87 flown from Italy. "Tuscany has always been a very important destination for Ryanair since we began flying here in 1998 says Alessia Viviani, the airline's Marketing Manager for Italy.

In October 2005 Pisa/Florence became the 14th Ryanair base. We presently have 17 routes carrying 1 million six hundred thousand passengers a year. We can confidently say that we have "spoiled" the many tourists who choose to visit this splendid region by our rock bottom prices and highly efficient air service".Indeed Ryanair has reached the impressive total of 30 million passengers carried to Italy since the beginning of operations.

Italy is now the most important country after the United Kingdom for the number of passengers carried, and of these no fewer than 4 and a half million transited Pisa/Florence.

"Florence is fast growing in tourism - says the President of the Province Matteo Renzi - thanks also to agreements like this. It is another important part of the mosaic which goes to make up improved links and opportunities Europe-wide, making Florence a leader in quality cultural tourism. We are very happy with this agreement"."The great ability of Florence to attract new guests - adds APT Director Antonio Preiti - is confirmed by the agreement with Ryanair which provides greater incentives to make our destination ever more global and able to capture the attention of the media, and of European tourist operators. Speedy, transparent and smart: this is the strategy that pays most".

Article from

A Florence View bed and breakfast in Florence


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